For this project, I was tasked with creating a solution for a growing problem throughout Australia and the world - food waste. Targeting bread waste specifically, my solution was to create a logistics company working in conjunction with food-saving organisations as they are often overwhelmed with bread donations. BreadBin helps to transport day-old, unused bread from bakeries to other businesses that could use and save it from landfill.
Donations and takings from external businesses are tracked to gather needed research on the issue, and for businesses to become more aware of their wastage and to try and lessen it.
BreadBin is a business made to disappear - as businesses learn to prevent wastage, they can promote how much or how little they are donating and/or wasting, and eventually, how they are wasting nothing.
This project required creating a brand identity, magazine, business plan and brand collateral to present and explain the business idea.
Poster display with collaborating businesses.
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