This project was completed through my internship at Reflexgroup, New York - an international boutique creative agency focused on luxury fashion and beauty. For the launch of their new fragrance, the YSL Black Opium Neon mailer included a removable neon sign, neon sticker sheet and the fragrance itself. I was able to create the illustrations, renderings, and print files as well as involvement in the ideation process and type setting.
The neon sign featured in the mailer could be turned on and off in the box by using the button in the bottom-left corner. It could also be removed by lifting the inner tray.
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